HAPPINESS FAMILY FARM IS A BLACK IMMIGRANT-OWNED FARM IN PORTLAND, OREGON.
THEIR MISSION IS TO BRING HAPPINESS TO THEIR COMMUNITY AND CELEBRATE THEIR BURUNDIAN CULTURE BY PROVIDING FRESH, ORGANIC FAMILY-GROWN PRODUCE.
GOALS/
Design a strong visual identity that represents the Burundian African culture and the
family’s mission in a more elevated form, without using literal imagery since this is
their main brand differentiator.
Make a variety of compatible graphic elements that will allow the client to create deliverables
like totes, t-shirts, etc. This will accomplish two things: it can create a source of
residual income while promoting brand exposure.
Having a robust branding system will also help the client expand their brand while
also promoting their mission; like education for example. HFF can partner with local
schools in the future, offer field trips to the farm. etc.
